Fun, Innovative and Profitable

Jökulárslón

When this blog is written, I am on my way flying to Iceland – my favorite island in the world - to visit my family and celebrating the official First Day of Summer. However, quite often it is snowing on this day!

I am also going over reports for approval, as our accountants have just finished the 2007 accounts. I am proud to update customers, partners and other stakeholder that are following the company’s development that 2007 was our fourth profitable year. Furthermore, the outlook is very good, as already at this writing we have signed contracts for 2008 that already succeed total revenues of 2007. This means our 6st upcoming profitable year, coupled with strong growth.

Our market is full of life and the whole marketplace is characterized by paradigm change, where the traditional telecoms and TV media companies are rapidly converging into a single, big communications and entertainment industry. I’m very excited about Industria being positioned right in the centre of this turmoil. And we definitely plan to play a role here, by providing the solutions and technology to facilitate the business models that are being called for in the battle for market share between the main players.

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Being focused and true to a simple vision will get companies far. The Industria vision is simply to make the TV experience better for people, meaning we are focused on the actual consumer, his/her desires and wishes — not just technologies and systems as many of our competitors are.

Our primary basis for realizing this vision is our innovation in business models, unique view of the market and our intellectual property in the form of our Zignal product line. The rest is our ability to execute, so stay tuned to follow our activity on the execution front!

We also need to have simple beliefs and company motto. Ours is simply; Fun, Innovative and Profitable!

I’m afraid I need to stop blogging now, as all of a sudden the audio-book playing in my headset caught my full attention and I can’t write any more! … listening to The Starfish and the Spider. - A quote from the book; “The Internet doesn’t have a CEO!”, is very much in line with my own view of being in this position!

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